Cloud computing has a significant impact on information and communication technology (ICT) and is\none of the most important technological drivers of the digitalization of enterprises. However, due to the increasing\ndissemination of cloud services and the growing number of cloud service providers (CSPs), the uncertainty and risks\nfor user companies in adopting cloud services have also increased. In this paper, we address those aspects from the\nperspective of the CSPs. We identified relevant literature and studies and conducted interviews with business\nexperts from 16 German CSPs. In our results, we present current customer requirements and barriers to using cloud\nservices from a providerââ?¬â?¢s viewpoint and identify the actions of and obstacles for CSPs in meeting the needs and\nconstraints of the customers. Finally, we identify current and future challenges for CSPs in dealing with customer\nrequirements and barriers by addressing their root causes. One of the main challenges from the CSPsââ?¬â?¢ perspective is\naddressing customers appropriately and building relationships of trust. This also ââ?¬Å?forcesââ?¬Â changes in the sales\nprocesses. In this process, the essential challenges can be identified as an increase in complexity and a\nsimultaneous simplification of specific sales activities. Therefore, the necessity arises for the continuous support of\nbusiness relationships through value-adding and additional services. However, this results in another challenge for\nthe CSPs ââ?¬â?? Namely, to find the right balance between standardization and meeting customer-specific requirements.\nIn our paper, we show that the perspective of the CSPs is rarely discussed in the literature. Nevertheless,\nunderstanding the perceptions of the providers and their actions and measures is essential for future research\nactivities in the field of cloud service selection. Comparing the customersââ?¬â?¢ perspectives and viewpoints with the\nCSPsââ?¬â?¢ actions will enhance the development of a holistic selection approach for future cloud projects. Therefore, our\npaperââ?¬â?¢s contribution to research is also the identification of this missing integration.
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